Tacinamu's brand logo has been updated

everytime Thank you very much for your patronage of "Tashinam" (hereinafter referred to as "Tashinam").

Tashinamu has recently renewed its brand logo.

Tashinamu began as a kitchen tool brand, producing products such as the Perfect Knife, and has been loved by many chefs.

In the future, we would like to share the experience of "delivering taste with Japanese tools" with more people.

Tashinamu is renewing its brand logo in line with its determination to expand its scope of value beyond knives to include cooking and everyday life as a whole.

With our new brand logo, we will continue to move forward as a brand that connects "Japanese craftsmanship" with "everyday tastes."

Brand concept: "Delivering taste with Japanese tools"

What Tashinamu values is "finding enjoyment in everyday life."

Tools made by Japanese craftsmen are imbued with functional beauty and a high-quality that satisfies the soul.

Tashinamu hopes to deliver this kind of time, woven together with functional beauty and the emotion of refinement, through the finest Japanese tools.

Rather than simply pursuing convenience and efficiency, we want to bring "time for refinement" into your daily life through tools that bring you peace of mind every time you use them.

That is Tashinamu's mission.

Message from the CEO

Since its founding, Tashinamu has been delivering "moments of enjoyment" through a variety of tools, including the Perfect Knife.

This rebranding is an attempt to evolve beyond the boundaries of knives into a brand that supports everything from cooking to the dining table and daily life, centered around Japanese artisan culture.

What we want to deliver goes beyond mere functional value.

We hope to deliver amazing functional value and emotional value that brings peace of mind to our customers through the products and services that Tashinamu creates.

With the desire to "deliver tastes through Japanese tools," Tashinamu will continue to promote Japan's traditional culture, which we can be proud of, to the world through the Japanese tools we create together with our artisans.

New release of "Special Shark Skin Grater -Ebony Style-"

To coincide with this renewal of the brand logo, Tashinamu will be releasing a new product, "Specially Selected Shark Skin Grater - Ebony Style."

"Special Shark Skin Grater - Made with Ebony" is a superb product that brings unprecedented deliciousness to condiments.

"Shark skin grater" is a condiment grater that is said to have been used during the Edo period.

It produces soft, fluffy grated ginger that resembles snow. Let this rich-tasting "exquisite grated ginger" add even more color to your everyday cooking.

Click here for product details

A brand design that exudes traditional Japanese culture and Japanese quality

Tashinamu focuses on Japanese craftsmanship and arts that have been nurtured over a long history and culture.

I was deeply impressed by the initiative to reconstruct this technology in a way that is suited to modern life and to preserve the traditional industry.

The logo design was created with Japaneseness in mind, and the symbol was inspired by the hiragana character for "tashinamu."

Each character is condensed like a family crest, creating a design that harmonizes soft, hand-crafted curves with functional straight lines.

Also, with an awareness of the "stop, stroke, and stroke" techniques used in calligraphy, the design expresses the beauty and depth of Japanese gestures.

The logotype was updated without major changes, focusing on harmony with the symbol, as we wanted to cherish our existing customers .

Through repeated trial and error with hand-drawn designs, the "just right balance" was achieved, and the emotion that cannot be measured in numbers or words became the deciding factor.

I feel that this process was also part of what makes Tashinamu unique.